3/17/2024 0 Comments What does genocide mean why was the Cold War football why was the Cold War called the Cold WarTopics once deemed marginal now assumed greater importance. The fall of Communism coincided with the historical profession’s “cultural turn,” which began in the early 1980s. Given that subtle but important change in emphasis, it is surprising that the subject has been largely neglected in the impressive new field of Cold War studies that has emerged since the end of the conflict. In every sense then, sport was a major phenomenon not just of the Cold War period but more specifically of the cultural Cold War. What its citizens-spectators, stalwarts, occasional viewers-were thinking, believing, hoping, and dreaming is a matter of rich potential for our understanding of the time. Vast sums of money were poured into gaining it through fair and foul means and the whole world, as the title of our book suggests, was watching. More states than ever craved symbolic capital through athletic endeavor. 2 But crucially, the Cold War also changed sport. It played a significant role in the growth of leisure and health-related activities, particularly in the West, from the 1960s onward. 1 It was a constant source of innovation as the new medium of television spread and developed, from its household arrival in the 1950s through the advent of color in the 1960s and the cable and satellite revolution that followed in the 1980s. A fundamentally urban pastime and passion, its stock rose inevitably as migration from the countryside increased in the wake of World War II, with city populations doubling worldwide by 1970. Sport was undeniably a major cultural phenomenon of the Cold War period. INTRODUCTION Explaining Cold War Sport Robert Edelman and Christopher Young
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